ABOUT ME
Hey, I’m Ivan Valchuk — The Guy Who Started This Whole Thing.
I grew up in Ukraine, my family was always building fences, gardens, and even houses. Real hands-on, get-dirty work. That’s why, when I got into marketing, I never felt at home running ads for preschools or salons. I kept coming back to blue collar — because I actually understand the business, the seasons, and the grind.
The Millionaire Fencer Machine
One System. Three Pillars. Predictable Millions.
We study your reviews, past jobs, competitors, and local market before spending a dollar. → Right homeowners, not just more leads.
30–50 personal videos & Reels starring YOU and your crew. → 3–5× higher click‑through than stock‑photo ads.
Every lead in one dashboard • <60‑second follow‑up • Reactivation campaigns • Pipeline tracking → Login: app.fencelite.media
Most Owners Struggle. We Fixed It.
What We Actually Build For You
Everything we do is engineered for one thing: qualified fence leads that get contacted fast and turn into booked estimates. Here’s what powers the Machine.
🔍 Market + Competitor Research
- Ideal Customer Profile (ICP) + positioning angles
- Review/social proof mining + local market analysis
- Competitor breakdown to spot winning opportunities
📲 Meta Ads Campaign Buildout
- Facebook + Instagram campaign structure
- Custom copy + Founder-Focused creatives
- Testing → optimization → scaling framework
⚡ Lead Follow-Up + Automation
- White-labeled CRM (app.fencelite.media)
- Automated texts/emails + speed-to-lead routing
- Reactivation campaigns for stalled estimates
🛠️ Implementation + Ongoing Support
- Launch within 72 hours of onboarding
- Leads often within 7 days; estimates by Day 10
- Monitoring, weekly adjustments, and reporting in-dashboard
Testimonials
Real Owners Who Have Experienced Real Results
No hype—just honest feedback from family-owned fence companies using the same three-pillar system. See What Happens When You Stop Guessing and Start Running a Proven System.
— Justin Meritt
Working with Ivan and Fencelite Media has greatly grown my presence and I have multiple leads a day coming in. He is really great to work with and is extremely responsive. I am very grateful for his help.
— Silvia Marquez
Joining the Fencelite Media group has changed significantly how we operate our fence business. Since we became part of this program our leads have become of better quality and more focused on the group that we want to serve. We believe that this program is successful and fully recommend For other Fence businesses to try it. Ivan is great and modifying based off of your needs and not just boxing in everyone into one system.
— Kateryna Tokar
We have been working with Ivan and his company for more than a year.
We’re more than happy to get so many leads that keep our refinishing business on top. I would highly recommend Ivan because he’s a very professional and honest person who you can trust and rely on.
— Andres Julian Bermudez
I started working with this company a few months ago, and it’s been fantastic. My income has multiplied, and I’m getting better leads every day. I recommend them 100%.
— Beachy Fencing
I love working with Ivan! Through his marketing I made over $98k just from the leads I got through them! Looking to double that this year!!
— Quality Fence
I’m definitely seeing the jobs come in—and I’m meeting with real people, not tire-kickers. After about three months working with the team, the Facebook leads are showing up consistently, and I’m already planning to increase our budget because I want even more of them.