Hey, I’m Ivan Valchuk — the guy who started this whole thing.

I grew up in Ukraine, my family was always building fences, gardens, and even houses. Real hands-on, get-dirty work. That’s why, when I got into marketing, I never felt at home running ads for preschools or salons. I kept coming back to blue collar — because I actually understand the business, the seasons, and the grind.

In 2022 I ran ads for one fence company, Bates Fencing.

In the first 90 days we brought in over $150,000 in booked estimates.

That was the light-bulb moment.

If I could do that once, I could do it again… and again… and again.

So I shut down everything else, burned the boats, and went 100% fencing only.

Fencelite Media officially launched in March 2024.

  • Year 1 → 3 clients
  • Year 2 → 22 clients nationwide (nearly 10× growth in 12 months)

That’s when I built the Millionaire Fencer Machine™ — one dead-simple, productized system that runs only on Facebook + Instagram ads and is engineered exclusively for fence companies.

No bloated service menu. No Google Ads (yet). No distractions.

Just the best damn lead system the fencing industry has ever seen.

Average result after 90 days: $1 in ads → $20 back in closed jobs.

Real clients are adding $40K–$1000K a month in new revenue like clockwork.


Help fence company owners stop surviving and start scaling — with a marketing system so reliable they finally get to work on the business instead of in it. Hire crews. Take a weekend off. Know exactly where next month’s jobs are coming from.

The Big Picture

  • Become the lighthouse for the entire fencing industry.
  • Serve 250+ fence companies across the country with a no-BS system that keeps calendars full, crews busy, and families thriving.

How We Actually Operate

  • Data-Driven
    Every campaign starts with deep research on your market, your reviews, and your ideal customer. We don’t guess — we know.
  • Dead Simple & Focused
    One industry. One offer. One platform (Meta). That’s it.
  • Zero Fluff, Total Transparency
    You see every ad, every automation, every dollar spent. We under-promise and over-deliver.
  • Built Around Real People
    Ads star the actual owner, the actual crew, and real job photos — because people buy from people, not logos.
  • Made for Family-Run Fence Companies
    Everything is designed for owners who want to get off the tools, hire help, and build something that runs without them being on every job site.

If you’re a fence company owner who’s tired of slow winters, missed calls, and hoping the phone rings — let’s talk.

P.S. Whenever you’re ready…
Book a quick call — I’ll show you exactly how the system would work in your market (no sales pitch, just real talk).
Watch a few short videos on my Instagram first if you want to see how I think.

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