AJ Fence & Deck

The Challenge (Early 2024)

• Spending $4,800–$6,200/mo on a generic contractor agency
• Cost per booked estimate: $380–$460
• Stock-photo ads that looked identical to every other fence company in town

What We Did

Switched everything to the Millionaire Fencer Machine™ in winter 2024:

• Full competitor teardown and Ideal Customer Profile research
• 60+ Founder-Focused ads and carousels starring the owner on real job sites
• Launched the white-labeled CRM with speed-to-lead automation and reactivation campaigns
• Turned off the old agency the day we went live

Results After 90 Days

• Cost per booked estimate fell from $380 → $114 (71% decrease)
• Click-through rate on personal-angle ads hit 1.7% (vs. old 0.9%)
• Close rate climbed from 22% → 30%
• Added an extra $60K–$80K every single month in new booked work
• Owner hired more crews and office people
• AJ is currently on track for $2.8M+ this year.

Why These Results Are Normal (Not Exceptions)

Every single case study above used the exact same three-pillar system:

• Deep research → right homeowners
• Founder-Focused ads → instant trust and 2–4× higher CTR
• Automated CRM → zero missed leads and reactivation “found money”

When those three pieces run together, the math becomes ridiculous:

• Average raw cost per lead across all clients: $23
• Average effective cost per booked job after automation: $187–$320
• Average client ROI after 90 days: 20.3×
• Average monthly revenue added: $40K–$250K+

These are not cherry-picked “best ever” clients.
These are normal family-owned fence companies that simply stopped guessing and started using a proven system.