Bates Fencing, Inc.

The Challenge (2023)

• Seasonal feast-or-famine cash flow
• Zero predictable lead flow outside of word-of-mouth and Angie’s List
• Owner spending 15–20 hours a week chasing leads and doing estimates
• Cost per lead from Angie’s: $80-150 (when they worked at all)

What We Did

• Bates was the very first company Ivan ever ran ads for in 2023.
• We built the very first version of the Millionaire Fencer Machine™ from scratch:
• Deep Ideal Customer Profile research
• First-ever Founder-Focused selfie videos (19-second truck video that went viral)
• Basic automated follow-up sequences in a brand-new white-labeled CRM
• Daily Meta ad optimization

Results After 90 Days

• Generated $187,000 in booked estimates from one founder focused ad
• Raw cost per lead dropped from $200+ to $21
• Close rate jumped from 19% to 25%
• Owner went from working 70-hour weeks to hiring a second crew and taking Fridays off
• Reactivated 18 old quotes → additional $91,000 closed with zero extra ad spend
• Bates is still a client in 2025 and consistently books $30K–$50K per month like clockwork.

Why These Results Are Normal (Not Exceptions)

Every single case study above used the exact same three-pillar system:

• Deep research → right homeowners
• Founder-Focused ads → instant trust and 2–4× higher CTR
• Automated CRM → zero missed leads and reactivation “found money”

When those three pieces run together, the math becomes ridiculous:

• Average raw cost per lead across all clients: $23
• Average effective cost per booked job after automation: $187–$320
• Average client ROI after 90 days: 20.3×
• Average monthly revenue added: $40K–$250K+

These are not cherry-picked “best ever” clients.
These are normal family-owned fence companies that simply stopped guessing and started using a proven system.